February 22, 2012

Why user experience is critical to customer relationships.

Are your products, pages, profiles, and click paths taking into account the needs of decision makers and stakeholders over the customers they’re designed to entice? Instead, design to evoke emotions and trigger a desired effect, regardless of platform or device. http://bit.ly/AlCuZe

(Source: Fast Company)

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February 11, 2012

An Online Video Sensation in China from a Washington DC kitchen table - OMG Meiyu. PBS NewsHour. Lessons in building an audience on new media. 

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January 11, 2012
THINK INK ?:  A New Vision for Print is Being Embraced By Designers & Publishers. Short run, niche, personalized & immersive print based experiences. There is life in print yet.  From Time Magazine: http://budurl.com/vtc5

THINK INK ?:  A New Vision for Print is Being Embraced By Designers & Publishers. Short run, niche, personalized & immersive print based experiences. There is life in print yet.  From Time Magazine: http://budurl.com/vtc5

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January 10, 2012
TripAdvisor to Emphasize the Positive in Traveller Reviews

Sunny side up ? TripAdvisor announces no more ‘World’s Dirtiest Hotels” lists and also looks over their shoulder at Google’s plans in travel related UGC.  

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December 30, 2011
Lessons in Media from Consumer Reports

Going strong at 75, Consumer Reports has 6x the number of online subscribers of the Wall St Journal - without any drop in their print customer base. 

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December 10, 2011
Real Time Marketing. Performance measurement McDonald’s style. I took this picture in the McDonalds restaurant in Rotorua, New Zealand. The food service on time performance of all the McDonalds in the region are displayed in real time for customers and staff to see. One secret of a McDonals that “wins in any economy” - Click on photo to see Fortune Article. 

Real Time Marketing. Performance measurement McDonald’s style. I took this picture in the McDonalds restaurant in Rotorua, New Zealand. The food service on time performance of all the McDonalds in the region are displayed in real time for customers and staff to see. One secret of a McDonals that “wins in any economy” - Click on photo to see Fortune Article. 

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December 9, 2011
How to Get Serious with Search

SEOMoz’s annual ranking of the most important factors driving organic search results is one of the web’s best resources for understanding how to move the needle. 

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December 3, 2011
Going Global

Mass migration has created new and powerful global business networks. The Economist. 

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November 16, 2011
Why Americans use social media - 66% Do.

Two thirds of Americans are on social media platforms and the key driver is staing connected with friends & family.  Pew Internet Research Study.  

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November 4, 2011
Timing Matters. When is it best to post on Facebook and Twitter?

Social Timing Insights. Argyle Social analyzed their data from 250k posts and 5 million clicks to see when users engaged. Infographic from Social Media Today.

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