July 2010
8 posts
You Tube's Life in a Day Takes on the World →
You Tube Life in a Day. A grand vision for a user generated film documentary of life in one day on earth. Inspiration Room.
Social Media & The Role of Official Web Sites →
The head of technology for the City of San Francisco predicts social media will displace govt run web sites for many customer interactions. Facebook Blog:
ESPN Magazine show the future of print →
ESPN magazine shows how integration and print still work in an electronic future. NY Times:
African Americans & Hispanics Lead in Mobile Data... →
Mobile use - esp: data applications, is growing fast - esp: amongst Hispanics & African Americans. Pew Internet Research.
Facebook goes global →
As Facebook approaches 1/2 billion users worldwide it has even Google worrying. NYTimes:
Getting Social - lead generation through social... →
Six essential tips for generating leads from social media: MediaPost:
Air travel going green. →
The airline sector leads travel and tourism in going green. Solar, bio fuel - spurred by the new emissions trading rules in the EU. NY Times.
Google Strengthens Vertical Search in Travel →
Google flags travel search and content strategy with $750 million acquisition of airline data provider - ITA Software. Other travel information likely to follow. TechCrunch.
June 2010
7 posts
Back from the Dead - the iPad breathes new life... →
Gourmet magazine returns as a digital publication as iPad sales reach 3 million & it offers a lifeline to struggling publishers. NY Times
How to Fail (big time) in Social Media →
Lessons from how AOL turned $850 million into $10 million - bottom line, relentlessly reinvent yourself. eCommerce Times.
Building a web empire from silly cat photos →
Smart lessons for every online publisher. NY Times.
Your new tube - online video continues to grow in... →
Latest Pew Research highlights that 69% of Internet users (or 52% of the population) watch online video each month.
Time to take email targeting seriously →
Research from Forester for e Dialgo highlights the importance of personalized messaging. DMNews.
Unplug & reconnect →
The latest research highlights the problems and opportunities of a highly connected world. One antidote - vacations. NY Times.
Seismic changes in media - Newsweek may fetch... →
Newsweek’s “sale” (it is likely that Washington Post will have to pay the new owner to take it off their hands) is another sign post in a new media landscape.
May 2010
10 posts
Content Generation Grows Up & Spurs Debate →
Yahoo’s $90 million purchase of ‘Content Generation’ venture, Associated Content, spurs industry debate. CMO
The connected traveler: >70 % online on vacation →
Research from Buzz Media highlights the majority of travelers who are online while on vacation. Mediapost:
5 surprising social media success stories →
From horse vets to paper manufacturers - social media ideas & inspiration for your organization. Mashable.
In Advertising speed & flexibility is now critical →
From Proctor and Gamble down to the smallest advertiser - deliberate planning and execution is being replaced by rapid, iterative changes. Advertising Age reviews:
New Ways of Generating & Paying for Content →
Valuing content - new media firms explore new ways of generating and paying for content. NY Times Feature.
Mobile Devices Become Data Driven →
Mobile phone cross a threshold - now used more for data than calls. NY Times.
Branding meets social media trends →
Joining an increasing number of travel organizations, JetBlue asks their customers to define their brand. NY Times.
Lessons from the front lines - for all... →
Lessons for all organizations needing to change & transform while facing new threats & competition. The US military has transformed itself - “leading with two minds” argues David Brooks of the NY Times.
Web only reality show tells very personal stories →
Conceived by an advertiser - ‘A Conception Story’ innovates - telling compelling, very personal stories in real time. A marker in the blurring lines between TV and web.
How Social is Your DMO? →
The April 2010 rankings of the social media outreach all 50 US State Tourism Offices. From Dave Serino at Gammet. A useful (if broad) tool in benchmarking your DMO.
April 2010
7 posts
Marketing Must Lead the Technology →
The Rise of the Marketing Technologist - “marketing must lead the technology”. Impactful presentation from Scott Brinker @ the Search Insider Event.
The Enemy is PowerPoint →
“We have Seen the Enemy and the Enemy is PowerPoint”. Fast, flexible and nuanced thinking is also critical in a Web 2.0 world. Lessons from the US Army. NY Times.
Will Apple Revolutionize Travel ? →
Apple enters the travel space with plans for the most powerful travel iPhone App yet. HotelMarketing.com
The Kodak Moment Meets Web 2.0 →
An interesting summary of new social media campaign from Kodak - a traditional media company that has transformed its business and its message. NY Times.
Australia Launches a Social Media Driven Campaign →
Australia is building their new national tourism campaign; “There’s Nothing Like Australia” off social media - starting with asking locals what is special about their country. The Inspiration Room reviews the campaign.
Print and Electronic Magazine Best (& Worst)... →
Columbia Journalism Review Research Study highlights the best and worst practices for print and online magazines.
How Mobile Empowers Print →
How mobile improves the revenue, impact & reach of print - including print visitor guides. Mobile Marketer.
March 2010
9 posts
Measuring the Buzz - a new online white paper →
Our new online white paper (Knol) on social media measurement best practices for destinations and tourism marketers.
Google's Big Bet on Travel: Video, Maps and... →
Google has long viewed travel as a core market in their growth. Interviews and analysis from PhocusWright on where they are focusing their attention.
Lessons from the site that businesses love to hate →
Yelp User Reviews has reshaped marketing from businesses like restaurants and bars. Tips and suggestions from the ‘front lines’ of social media. NY Times Blog.
Concise, Fast, Flexible. →
Advice on being fast, impactful, flexible and how to hire from Guy Kawasaki. NY Times.
Location, Location, Location is hot at trend... →
A snapshot on what’s hot in new media from the trend setting ‘South By Southwest’ event, NY Times.
The industrial revolution of information →
The power and potential of data driven marketing. Fascinating Economist special report on how the access and analysis of information is transforming marketing and business.
Twitter 101 - simple & powerful suggestions →
Simple, practical and powerful suggestions for getting value from Twitter (& you don’t even have to tweet).
e Magazines - under the hood at Conde Nast... →
An inside look at the development of e magazines for the iPad at Conde Nast Publications. NY Times.
The Internet is Television's Friend →
With the help of social media, online is finally a boost (& not a bust) to certain television programs. NY Times article.
February 2010
13 posts
Social Media & Lunch Meats? →
Even every day brands are jumping on the social media bandwagon - showing that even lunch meats can have an interesting social media angle. NY Times story.
Learn, Practice & Empower →
The traits of successful marketing organizations in the new (web orientated) marketplace.
Guide Book or Travel Review Site? →
For many travelers both print (“traditional” travel guide books) and web (travel review and social media sites) work together. NY Times.
The “ϋber” networking event of all →
Davos and the World Economic Forum. An interesting ‘inside’ 60 Minutes look at what makes this the “ϋber” networking event of all - incl. in new media & technology.
The Buzz about Google's Buzz. →
Google gets serious about social media. Further evidence that social media will be integrated into everything we do online.
Mobile Location Apps for DMOs. →
Ideas on how FourSquare (and similar mobile applications) can be used by destination marketers.
The future of online content? →
David Carr of the NY Times looks at Demand Media & how it creates content; ”cheap & accessible” or “dumbing it down”? Troubling & enlightening.
Pepsi picks Social Media over the SuperBowl →
A sign post of how new media and social media are changing the marketing landscape. SF Chronicle:
The Future of Paper →
A fun look at the past and future of paper from Mo Rocca of CBS.